Our story

About Vlinks: Our Story

Vlinks is a women’s activewear brand founded in Israel by Victoria Beidyuk, inspired by her love of fashion and fitness. Our goal is simple: to create workout clothing that combines comfort, function and style, helping you feel confident wherever you move. From Pilates and gym sessions to everyday wear, we focus on quality fabrics, flattering fits and designs you’ll keep reaching for.


How Vlinks Began

Vlinks began when our founder, Victoria Beidyuk, saw a gap in the Israeli activewear market. After years of searching for sportswear that brought together premium quality, lasting comfort and modern style, she decided to create it herself. Inspired by her travels and international fashion trends, she built Vlinks to give women in Israel a local activewear brand they could rely on.


Our Vision

At Vlinks, we want you to feel comfortable, confident and happy in what you wear. As we continue to develop our collections and grow in Israel, three values guide us:

  • Quality and comfort: We carefully choose our premium fabrics, including our breathable, sculpting FLOW fabric, with comfort and durability in mind.
  • Thoughtful design: We regularly refresh collections such as the Pilates Girl Collection, bringing current fashion trends into pieces you can wear every day.
  • A supportive community: Vlinks brings together strong, inspiring women. We’re here to support and celebrate you, wherever you are in your fitness journey and in life.

Why Choose Vlinks Activewear?

We pay attention to the details, from sculpting leggings with a V-shaped waist and subtle hidden ruching to carefully designed sports bras. Each piece is made with women’s bodies in mind, combining flattering cuts with supportive fabrics. With sizes ranging from XXS to XXL, our collections offer a choice of fits to help you find what feels right for you. We bring together premium quality, thoughtful design and personal customer service from our team in Israel.


How to Choose Your Activewear

Here’s what our textile and design team recommends looking for:

  • Fabric: Choose breathable, moisture-wicking fabrics with plenty of stretch. Our FLOW fabric, for example, offers support while allowing you to move freely.
  • Support: Choose a sports bra that suits your workout. More intense activities call for a higher level of support.
  • Fit: Look for clothing that feels comfortable and lets you move without rubbing or restriction. Explore our new arrivals to find your next fit.

Frequently Asked Questions

Who founded Vlinks?

Vlinks was founded by Victoria Beidyuk, an entrepreneur with a love of fashion and fitness. She set out to create quality women’s activewear in Israel, with thoughtful designs and a flattering fit.

What makes Vlinks fabrics special?

We carefully select premium fabrics for their comfort and support. Our signature FLOW fabric combines a soft feel with stretch and moisture-wicking properties, so you can move comfortably throughout your workout.

Where is the Vlinks flagship store?

You’ll find our flagship store at TLV Fashion Mall in Tel Aviv. You can also shop all our collections online, with express delivery across Israel.

What is your shipping and returns policy?

We offer express delivery within Israel in 1–3 business days, plus a free first exchange with a courier to your door. Please see our full shipping and returns policies for details.

Read our shipping policy and returns and exchanges policy.


Get in Touch

Have a question or need help choosing a size or style? Our customer service team is happy to help.